Offset Printing
Involves the use of printing plates and larger (typically) presses. Though the use of film for creating printing plates
is becoming more uncommon (direct-to-plate printing),
the control of and number of inks (ability to use PMS
colors and CMYK, varnishes and aqueous coatings) and
ability to print on a wider variety of papers allows greater
control and a much higher quality end product.

Offset printing is typically more economical on larger print quantities, and on larger paper sheets than digital printing.

Digital Printing
Formerly the ugly (literally) step-child of the printing world.
Like all technology, digital printing has come a very long way.

Ideal for small projects (4-color business cards), and shorter
print runs, digital printing can be highly economical. The
sacrifice with digital printing is quality. The standard print
page size is typically very small, and large digital print
houses gang up jobs resulting in lower color controls. Types
and quality of paper that are compatible with digital presses
is also more limited than offset.

Regardless of printing method, design files must be
prepared accordingly and with an understanding of the
strengths and weaknesses of the process.